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Retro apparel is big business for the Pittsburgh Steelers, and in the NFL overall. While collectors and history buffs might have previously been a minority, searching for old ‘70s and ‘80s jerseys to treat their thirst for nostalgia, the market started growing in the early 2000s when franchises began bringing back previously discarded designs. In recent years, retail sales have mushroomed to such an extent CBS Sports felt compelled to rank every NFL team’s retro jerseys last year.
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