I've downloaded it to my laptop. Initial impressions are that it's something I will use...rather the going to Steelers.com and trying to find interviews with coaches or mini-camp footage, instead it comes automatically to your desktop (and saved to your hard drive). You could then watch videos even if you don't have an internet connection (say, on your iPad while you are on the subway or bus or poolside). You can subscribe / unsubscribe to different channels (let's say the only thing you care about is watching Tomlin's weekly press conference etc.)
http://www.steelers.com/news/articl...ideo-App/f212bf8e-7dab-4d3e-9016-9597f20f1b4d
http://www.steelers.com/news/articl...ideo-App/f212bf8e-7dab-4d3e-9016-9597f20f1b4d