This will probably be the lowest rated natinoal NFL telecast ever. I'd even go on to bet that the ratings for this game will probably be lower than the ratings for Notre Dame in Ireland (Though both games were played at the same time of day).
These teams have zero national draw. Locally they'll be watched, but their normal viewing audience is either still in bed, working around the house, or at church. Plus the rest of the nation (besides the east coast) have kickoff times of 8:30, 7:30 and 6:30am. (not counting the pre sunrise starts in Alaska and Hawaii).
Terrible idea and another instance of diluting a great product.