I'm not so sure it doesnt send a worse message if nothing is done. If the Cardinals hadnt done what they did its likely the NFL would have stepped in and did something so they beat the NFL to it. As a organization that has a reputation and image to protect to ensure parents won't freak out and discourage their kids from playing the game the NFL can't have images of coaches going viral physically assaulting players on the sidelines.
The assumption is that this will create a trickle down affect, because what must be ok and happening at the pro level must also be OK and happening at the intermediary levels and they dont want to set that type of precedent. Society won't even allow parents to physically discipline their own children, much less allow someone else to do it. The NFL is still dealing with fallout from the CTE/traumatic brain injury scare. They dont need more bad publicity. As barbaric as the game is they can't have lawlessness associated with it also...they'll leave that to hockey.
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