Strange thing about it is that after years of making my annual call that turned into a routine refusal to give me any sort of deal on the ticket, I like many of you couldn't justify spending the $300, so I hadn't had it in probably 4 years. Last year, as Zona said, I got it free for whatever reason. Then in the first week of August I get an email from DTV thanking me for being a "loyal fan" giving me Sunday Ticket Max at no cost. I ******* hate even thinking about the cost of TV and how much I've spent on it over the years. That was often one of my negotiating techniques as my whole motivation for getting DirecTv in 1996 was the Sunday ticket so I could watch my beloved Steelers. Now the ****** part, 25 years of DTV at 100 per month (average but anyone who has had it nows it was probably more) means I'm in at more than 30k. I used to point that out to whomever I was dealing with and it worked until ATT bought them which coincided with the end of any sort of deal. I guess the point is it's free again or is it? Also was I "loyal" or stupid? It could go either way.