"I Gave Him $100:" Bengals Went Too Far With Brutal Disrespect Toward Steelers And It Backfired Big Time

[SteelerNation.com News]

The Pittsburgh Steelers have a long and storied history, both on and off the field, built around one of the most iconic traditions in sports. It all starts with the beloved Terrible Towel, created by legendary Steelers radio broadcaster Myron Cope. The story goes that ahead of a 1975 playoff game, Cope’s superiors challenged him to come up with a marketing idea to boost excitement heading into the postseason. Thinking quickly and keeping it affordable for fans, Cope came up with a simple idea: encourage fans in Pittsburgh to bring yellow dish towels to the game and wave them in support.

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