A big part of the reason Romney lost is because he's a rich, old, boring white guy. Bush will have the same problem. We need somebody more dynamic and appealing to women, minorities, and ignoramuses who vote solely on soundbites and personality. While I personally can't stand Hilary, she has very high approval rating among the uninformed masses.
I think you're both right actually. Also, and I have said this before, I was on the inside of Mitt's campaign in PA and I will tell you that his staff contained a lot of McCain retreads and he ran a horrible campaign from the nuts and bolts angle that I saw on the inside personally.Wrong.
The reason he lost is because he wasn't all that conservative and the party base was split. Many ACTUAL conservatives like myself took our votes elsewhere instead of voting for DNC-Lite. The USA is still a conservative skewing nation and if the GOP wants to win they need to remember that their core values are small government, low taxes, fiscal responsibility, personal accountability and LIBERTY. Big government, the surveillance state and perpetual war are things that are bad for the country and best left to the Neo-Socialists.