Penn State just scheduled Temple. They already get big recruits from eastern PA, if it's a win for PSU it's not a big win, and if it's a loss then it's huge. Let's be real, if either Pitt or Temple gets a win over Penn State it does nothing for recruiting. Two years ago Pitt beat Penn State and Clemson, last year Miami. They still can't recruit.
Big programs play rivalry games out of conference, especially when you look at some in-state rivalry games.
Florida-Florida State
Clemson-South Carolina
Colorado-Colorado State
Georgia-Georgia Tech
Iowa-Iowa State
Louisville-Kentucky
Michigan State-Notre Dame
USC-Notre Dame
Stanford-Notre Dame
You may say most Penn State fans don't want to play Pitt, but they sure go out of their way to spend a lot of money on tickets and trash talk Pitt fans.