How can we ever have unity in this country when all we hear about is diversity? Everyone is herded into their own little group, told how special they are, why everyone else is different and special but not as special as your group. Then, you add labels, turn everyone against each other by calling each other racist, homophobic, xenophobic, mysoginistic, sexist, islamophobic, or whatever, and any time there is anything that can maybe, possibly, kinda-sorta be construed in that manner must be shouted from the roof tops and repeated endlessly until it becomes the gospel. Then you find a boogey man. In modern America, it is currently straight, white males, bonus points if they turn out to be Christian. Boom. Division on steroids. The perfect utopia.
If we were all just Americans, distracting people with this shampoo nonsense would exponentially more difficult.