Look, many more people have been coming here for free than have been paid subscribers for many years. All I'm saying is that if you want more people to subscribe, you need to CONVINCE them why it's worth their dollars. I consider this site to be a form of entertainment, like the movies. If a movie studio wants me to buy a ticket, they need to convince me why I should spend my entertainment dollars on their movie and not some other movie, or a baseball game, or a video game, or one of the many other ways I can spend my time and money. Warner Bros. doesn't spend a lot of effort saying, "Hey, you can watch this movie for free just about anywhere, but what can we do to get you to buy a ticket anyway?" They show me trailers of exclusive new movies to make me want to see them.
If I have a choice to spend $60 for a year of access to this site, or a new Xbox game, I have to do a opportunity cost analysis in my head - which one will I get more enjoyment out of? Should I consider it by the number of hours of enjoyment I could derive from each option (20 hours from a video game vs. 100? hours participating on the message board?). Should I consider that I can resell the game when I'm done with it, but I don't stand a chance of getting any money back from SN? Should I base my decision on the intensity of enjoyment (a short but awesome video game experience) rather than value over time (a very modest level of entertainment from the forum over a longer period of time)?
As I said previously, I don't know what the benefits of being a subscriber are, other than A) the "Donator" tag, and B) being able to see who leaves you karma. Neither of those are features of this site that make me want to pay money for them. Are there other subscriber-only features? I have no idea. Maybe there are, and some of them would make it worth my while to subscribe. But I haven't found a list of those benefits, and the people that run the board don't seem to be eager to tell people WHY they should give money, just threatening to make the board go away if more people don't pay up.
I don't really have suggestions, or I would be happy to share them. This is not an easy proposition to monetize, for exactly the reasons I've just explained. Some might rationalize that $7/month is not a big deal. Others might have limited money that they can blow on things like this, and have to carefully choose what that money goes toward. Either way, you don't want to alienate anyone - you need to entice people to subscribe while making sure that existing subscribers don't feel like they're not getting something for their money that everyone else who doesn't subscribe also gets.
Having the site supported by ads and disabling ads for subscribers is something you can do in that vein, but it's been suggested already, so there's no added value in me suggesting it again. Are Dejan Kovacevic and RudeDog exclusive content to SN now? If so, and if I was a follower of their stuff (I know who DK is, never heard of RudeDog before), maybe that would be a reason to subscribe, but I can't say that I regularly consume any content they produce, or understand exactly what value they will contribute here. Are they going to provide exclusive content? How often - weekly, daily, multiple times throughout the day?
The problem with this kind of site is breaking out of the commodity mold. There are dozens of Steeler-related websites and message boards out there. Sure, some are better than others, but I can always find someplace to do for free what I'm being asked to pay for here... so either this place had better provide a significantly better experience (better forum platform, better performance, better content, better members), or people will bypass it for something free.
The message board platform is vBulletin, which is probably used by a significant portion of other forums, and not a point of distinction.
The content is not particularly a point of distinction, unless we're saying that some established sportswriters like DK are now going to make their stuff exclusively available here.
So the biggest asset SN has is the user community. But frankly, there are some here who have chased away people like TMC over the years. So it's ironic that someone would suggest having a "staff" writer, when guys like TMC and deljzc have practically been doing that for years and catch no end of **** for posting their amazingly well-informed opinions. Kudos to them and anyone else that is just trying to share some informed insight with the rest of us, but I would say that this board doesn't do a great job of cultivating those kinds of members - too many people are only interested in stroking their own egos by pretending they have the biggest dick in the internet chat room, but in reality they ARE the biggest dick in the internet chat room, and those people that have something to offer just go away.
You might ask, if I think this site is so lacking in value, why bother coming here? The answer is convenience. I know some of the people here after many years, I know what certain themes I can expect to find people posting on that I might have an interest in, and I have this site bookmarked. I can expect that important new Steelers news will be posted or linked almost as soon as it becomes available. Outside of football topics, I am less and less interested in putting up with the one-sided nature of P&R - I just don't enjoy having the same debates over and over again like I used to, which is why I've pretty much stopped going there, kind of along the lines of the people that have chased away some of the football people. But if I came here tomorrow and found a paywall, I would just find some other place to go to... unless someone convinced me that what was on the other side of the paywall was worth my money.