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I don't think the games need to be scripted, a few bad calls could keep a team in it enough to win or could give the game to one of two that are closely matched, does not have to be scripted to be fixed. With that scenario the team that was supposed to win could still get beat but they will still be in the game. Look how many games are won by three points or less a bad call at the right time could easily change the outcome of one of those games.
Though I believe the NFL plays into ratings/public relations favoritism, I do not believe its influence is as strong as you perceive it to be.
The NFL guides the results, but does not come close to controlling them.
That's my perspective, for they cannot, short of it becoming a trivial cartoon.