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- Apr 8, 2014
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For those who missed the greatness of the Pop Tarts bowl trophy presentation. They lowered the mascot into a toaster and out came a huge edible pop tart.
somebody in the pop tart marketing dept needs a raise.
The bloomin' onion mascot for the Outback Bowl and the mayo dump for the winning coach at the Duke's Mayo Bowl were both good marketing gimmicks. The Pop Tart Bowl took the crown with ease. Just brilliant marketing and had to have gotten more than what they paid for in the sponsorship deal. If you're sponsoring a minor bowl game, make it a great experience for the teams and fans, but also make it fun. They nailed the latter.