I don't think it was Tomlin's call at all. I think he is taking the heat for Haley. The call WAS destined to fail and here is why... Tampa had their entire D within 5 yards of the LOS, they were anticipating run, sold out to stop the run, and we gave them exactly what they expected. One guy didn't miss their block, several guys missed blocks, and several guys were not accounted for. Bell had no shot to get out of the backfield. It was blown up from the start.
You say it worked earlier in the game for big gains, Tampa held Bell in check, he was averaging just 3.3 yards per carry and only had 63 yards on 19 carries. He did have a decent run, and a few catches... but this was his worst game of the year. And that's not a knock on Bell, that's just what Tampa has been able to do this year against the run.