didn't read the article cuz, well, don't care that much. So, disclaimer noted, I am a grizzled vet of big business and there is one reality in the business world. Profit matters. Nike ain't caring about Kap if they think they can make gobs of cash on the product line. I'm not in the shoe industry, but I'd guess odds are strong that Nike got early feedback from consumer test groups...i.e., the shoe projected poor sales. If so, using Cap to get some positive spin on the ensuing write offs may lessen the sting in consumer eyes.