This week, The New York Times editorial board took over the paper’s opinion Twitter account, which has around 650,000 followers, “to urge the Senate to reject a tax bill that hurts the middle class & the nation’s fiscal health.” By urging the Senate, it meant sending out the phone number of moderate Republican Sen. Susan Collins and imploring followers to call her. In others words, the board was indistinguishable from any of the well-funded partisan groups it whines about in editorials all the time.
I don’t think I’ve ever seen a major newspaper engage in the kind of partisan activism The New York Times is involved in right now—not even on an editorial page. The Times’ editorial board isn’t saying, “Boy, that Republican bill is going to kill children,” it’s imploring people on social media — most of whom don’t even subscribe to their paper or live in Maine — to inundate a senator with calls to sink a tax reform they dislike. (It’s worth pointing out that most of the hyperbolic contentions the board makes regarding the bill are untrue or misleading, but that’s another story.)
The average news consumer doesn’t care about the infrastructure of a news organization. When they see a media giant engaged in naked partisan campaigning, it confirms all their well-worn suspicions. You can grouse all day long about readers’ inability to comprehend the internal divide, but how could a Republican trust The New York Times’ coverage of a tax bill after watching the same paper not merely editorialize against it, but run an ad that could have come from any of the proxies of the Democratic Party?