Being and old "Boomer", I'd like to know what your perceived definition of a conservative is? From my stand point, it has nothing to do with any sub-group that wishes to be categorized, and my only thoughts about Bud Light is that it was an extremely poor marketing decision. While I only owned my own business for a short while in the late 70's, I did manage businesses for others my entire career, and I would never conceive of doing something that might alienate a potential customer.
I try not to hold a bias against anyone based solely a physical or social characteristic, they are no more, or less a human than I am. I will however judge someone based on their actions or non-actions, founded on my set of beliefs and how I was raised, and this would be true of any and all humans.
Being responsible for ones actions and accepting the consequences, good or bad, is paramount for any civilization to survive. You mention that your young colleagues see life as a resource/sustainability cause, and I'll assume that means survival regardless of whether their actions are legal or not. I would hope that isn't the case, because that would prove my premise about the societal downfall. Capitalism, even with all it's wort's, is the best and most proven economic system the world has ever seen, look it up!
My definition of a conservative is from a fiscal standpoint, economics matter, responsibility matters, and the only person that can really help with your plight in life is the one that stares back at you in the mirror each morning. And if this "cultural shift" that you mention, results in straying away from any form of personal responsibility for ones actions, then yes, I can guarantee a far less pleasant world than the one we worked for and achieved.
Not a rant, just reality from my perspective.