While there is a lull in the news, let me show yinz an article in Forbes that was interesting. I heard of this guy a little but he is not prone to give audience to the press, so it's a rare thing to see this much about him in print or otherwise.Here is a very clipped preview.
How Jared Kushner Won Trump the White House
http://www.forbes.com/sites/stevenb...shner-won-trump-the-white-house/#26d448e42f50
Kushner almost never speaks publicly–his chats with FORBES mark the first time he has talked about the Trump campaign or his role in it–but interviews with him and a dozen people around him and the Trump camp lead to an inescapable fact: The quiet, enigmatic young mogul delivered the presidency to the most fame-hungry, bombastic candidate in American history.
“Jared Kushner is the biggest surprise of the 2016 election,” adds Eric Schmidt, the former CEO of Google, who helped design the Clinton campaign’s technology system. “Best I can tell, he actually ran the campaign and did it with essentially no resources.”
JARED KUSHNER’S ASCENT from Ivanka Trump’s little-known husband to Donald Trump’s campaign savior happened gradually. In the early days of the scrappy campaign, it was all hands on deck, with Kushner helping research policy positions on tax and trade. But as the campaign gained steam, other players began using him as a trusted conduit to an erratic candidate.
Kushner stepped up to turn it into an actual campaign operation. Soon he was assembling a speech and policy team, handling Trump’s schedule and managing the finances. “Donald kept saying, ‘I don’t want people getting rich off the campaign, and I want to make sure we are watching every dollar just like we would do in business.’
At first Kushner dabbled, engaging in what amounted to a beta test using Trump merchandise. “I called somebody who works for one of the technology companies that I work with, and I had them give me a tutorial on how to use Facebook micro-targeting,” Kushner says. Synched with Trump’s blunt, simple messaging, it worked. The Trump campaign went from selling $8,000 worth of hats and other items a day to $80,000, generating revenue, expanding the number of human billboards–and proving a concept. In another test, Kushner spent $160,000 to promote a series of low-tech policy videos of Trump talking straight into the camera that collectively generated more than 74 million views.
Kushner says. “I asked, How can we get Trump’s message to that consumer for the least amount of cost?” FEC filings through mid-October indicate the Trump campaign spent roughly half as much as the Clinton campaign did.
“Jared understood the online world in a way the traditional media folks didn’t. He managed to assemble a presidential campaign on a shoestring using new technology and won.
He brought the Silicon Valley ethos, which values openness and inclusiveness, to a campaign that promised closed borders, trade protection and religious exclusion. He is the scion of prodigious Democratic donors yet steered a Republican presidential campaign. A grandson of Holocaust survivors who serves a man who has advocated a ban on war refugees. A fact-driven lawyer whose chosen candidate called global warming a hoax, linked vaccines to autism and challenged President Obama’s citizenship. A media mogul in a campaign stoked by fake news. A devout Jew advising a president-elect embraced by the alt-right and supported by the KKK.
How Jared Kushner Won Trump the White House
http://www.forbes.com/sites/stevenb...shner-won-trump-the-white-house/#26d448e42f50
Kushner almost never speaks publicly–his chats with FORBES mark the first time he has talked about the Trump campaign or his role in it–but interviews with him and a dozen people around him and the Trump camp lead to an inescapable fact: The quiet, enigmatic young mogul delivered the presidency to the most fame-hungry, bombastic candidate in American history.
“Jared Kushner is the biggest surprise of the 2016 election,” adds Eric Schmidt, the former CEO of Google, who helped design the Clinton campaign’s technology system. “Best I can tell, he actually ran the campaign and did it with essentially no resources.”
JARED KUSHNER’S ASCENT from Ivanka Trump’s little-known husband to Donald Trump’s campaign savior happened gradually. In the early days of the scrappy campaign, it was all hands on deck, with Kushner helping research policy positions on tax and trade. But as the campaign gained steam, other players began using him as a trusted conduit to an erratic candidate.
Kushner stepped up to turn it into an actual campaign operation. Soon he was assembling a speech and policy team, handling Trump’s schedule and managing the finances. “Donald kept saying, ‘I don’t want people getting rich off the campaign, and I want to make sure we are watching every dollar just like we would do in business.’
At first Kushner dabbled, engaging in what amounted to a beta test using Trump merchandise. “I called somebody who works for one of the technology companies that I work with, and I had them give me a tutorial on how to use Facebook micro-targeting,” Kushner says. Synched with Trump’s blunt, simple messaging, it worked. The Trump campaign went from selling $8,000 worth of hats and other items a day to $80,000, generating revenue, expanding the number of human billboards–and proving a concept. In another test, Kushner spent $160,000 to promote a series of low-tech policy videos of Trump talking straight into the camera that collectively generated more than 74 million views.
Kushner says. “I asked, How can we get Trump’s message to that consumer for the least amount of cost?” FEC filings through mid-October indicate the Trump campaign spent roughly half as much as the Clinton campaign did.
“Jared understood the online world in a way the traditional media folks didn’t. He managed to assemble a presidential campaign on a shoestring using new technology and won.
He brought the Silicon Valley ethos, which values openness and inclusiveness, to a campaign that promised closed borders, trade protection and religious exclusion. He is the scion of prodigious Democratic donors yet steered a Republican presidential campaign. A grandson of Holocaust survivors who serves a man who has advocated a ban on war refugees. A fact-driven lawyer whose chosen candidate called global warming a hoax, linked vaccines to autism and challenged President Obama’s citizenship. A media mogul in a campaign stoked by fake news. A devout Jew advising a president-elect embraced by the alt-right and supported by the KKK.
